Tresoro is a wholesaler in jewelry, specialized in pearls.
We are a family business with 25 years of experience and distribution through more than 150 points of sale in Belgium and The Netherlands.
We differentiate ourselves in the market by creating our own innovative products in our workshop. The materials we use for this are always of excellent quality and personally selected by the owners.
Besides helping our customers with their daily business, we love advising them about the product and the market, so they can help their own customers choose and maintain a fitting jewel, in the best way possible.
How we differentiate ourselves
We want to continuously inspire our customers, by quickly playing into the latest fashion trends and offering our own innovative creations. Through our creativity and making our pearls and jewelry easily accessible by design, online and offline, we make sure there’s a pearl for every woman.
Our passion for pearls and jewelry translates itself ongoingly in a true quest to find product that provides the best value for our customer. We offer an elaborate assortment to our customers so that everyone who’s looking for pearls, gems and jewelry can always be helped accordingly.
Elaborate customer service
We are flexible towards our customers and love nothing more than sharing our expertise. It is of the utmost importance that both our customers and theirs, are well informed, so they are comfortable with their purchase. We do this by offering our customers and followers trustworthy information on our website, new informative blogs with fresh insights and professional advice from our team. Don’t hesitate to contact us for some more information on pearls, jewelry and maintenance, so together we can get the most out of our product.
Linda already developed a passion for jewelry long before Tresoro was founded. By helping out in her stepparents jewelry store Roobroeck, she quickly learned about the true beauty of jewelry and pearls. The 40 years of experience present at the time was passed on to Linda and soon became active knowledge for her. It was the attraction of pearls in their great variety that really sparked her interest and hunger, resulting in the start of her own business, where she could creatively go to work with pearls on her own.
The company slogan, “(For) Every woman a pearl”, is a mission she carried with her since day one. By focusing on quality and creativity the business took of rather quickly, but it was by putting the customer central as the star player and not her brand, that got her to really anchor her position in the Belgian market.
The year was 2000, enter Mona, good friend and new business partner! Besides countless great moments, fun, laughter and mutual trust, they found each other to start Tresoro bvba as partners and expand existing distribution to The Netherlands. After 10 years of successful cooperation, Mona decides to take a different path, putting Linda solo behind the wheel again. By now, Tresoro has become a vested company with more than 20 years of internal experience, over 150 points of distribution and a new headquarters in Dendermonde.
Great news! January 2018 and succession has been assured!
Mathieu Roobroeck, Linda’s son, who was already walking around the workplace and hiding between the pearls as a young boy, decides to step in to the business at age 28. Mathieu brings new knowledge in the business after majoring in Applied economics and having worked as an international sales manager for an Antwerp based textile firm. After some great years of mentorship, sales experience in all parts of the world and building up new business abroad, he unfolds as a commercial entrepreneur for Tresoro.
A new teacher-student bond arises between mother and son, working in both directions this time. The 60 years of gathered experience in jewelry gets transferred with enthusiasm to a son who’s eager to learn the trade and at the same time, shares his own insights on the ins and outs of the new global market economy and digitalization to lift Tresoro to a new level.
Throughout the years, not only the size of the company grew but also its product offering. While keeping the focus on pearls, Tresoro grows with a vision wherein every woman can accentuate her inner beauty with a fitting piece of jewelry.
More than ever Linda and Mathieu realize that they can and must do more than merely bring their new product on the market. The daily activity of correctly informing and teaching customers about the market, jewelry, pearls and its maintenance becomes a central point in the organizational philosophy. Going forward, Tresoro will guarantee to offer innovative quality and make sure that everyone can choose a fitting piece of jewelry in an informed and comfortable way.